Project details
Duration: 17 months (1.07.2021 – 30.11.2022)
Activities: Social Media Marketing, Performance Marketing
Client Background:
Gastronom.bg, an online supermarket based in Sofia, Bulgaria, offers food and goods delivery services to customers in the city and its surrounding areas. The collaboration with Digilab commenced in July 2021, during a time when online food delivery services experienced significant growth post-pandemic.
Project Goals:
Gastronom.bg sought the expertise of Alexandra Ruseva and her team at Digilab to achieve specific objectives:
Challenges Faced:
The project faced several challenges:
Dominant Competitor: Gastronom.bg operated in a relatively small market dominated by an established competitor, necessitating innovative strategies to gain a competitive edge.
Brand Recognition: Establishing brand identity and recognition amidst stiff competition was crucial for customer acquisition and loyalty.
Market Penetration: Penetrating the market with a unique selling proposition required targeted marketing to attract potential customers.
Strategies Implemented:
Alexandra Ruseva and her team at Digilab employed a multi-faceted approach, leveraging data-driven strategies and creative marketing techniques to achieve the project goals:
Campaign Execution:
The campaigns were executed with precision, guided by data analysis and strategic planning. Continuous monitoring allowed for timely adjustments to maximize performance.
Results Achieved:
The collaboration between Gastronom.bg and Alexandra Ruseva’s team at Digilab yielded remarkable results:
Revenue Increase: Over the course of the 17-month partnership, Gastronom.bg experienced an astounding 10x increase in revenue, reflecting the success of the growth-oriented strategies.
Conversion Rate Enhancement: The conversion rate was doubled across the campaign period, with some months witnessing a remarkable threefold increase, showcasing the effectiveness of the targeted efforts.
Conclusion:
The collaboration between Gastronom.bg and Alexandra Ruseva, CEO of Digilab, exemplifies how data-driven strategies and innovative marketing can revolutionize the online presence of a business. By leveraging Facebook ads, Google ads, Viber ads, SEO-optimized content, and social media posting plans, Alexandra Ruseva’s team at Digilab achieved remarkable growth for Gastronom.bg, positioning it as a leading player in the competitive online market.
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