Duration: 17 months (1.07.2021 – 30.11.2022)
Activities: Social Media Marketing, Performance Marketing
Gastronom.bg, an online supermarket based in Sofia, Bulgaria, offers food and goods delivery services to customers in the city and its surrounding areas. The collaboration with Digilab commenced in July 2021, during a time when online food delivery services experienced significant growth post-pandemic.
Gastronom.bg sought the expertise of Alexandra Ruseva and her team at Digilab to achieve specific objectives:
The project faced several challenges:
Dominant Competitor: Gastronom.bg operated in a relatively small market dominated by an established competitor, necessitating innovative strategies to gain a competitive edge.
Brand Recognition: Establishing brand identity and recognition amidst stiff competition was crucial for customer acquisition and loyalty.
Market Penetration: Penetrating the market with a unique selling proposition required targeted marketing to attract potential customers.
Alexandra Ruseva and her team at Digilab employed a multi-faceted approach, leveraging data-driven strategies and creative marketing techniques to achieve the project goals:
The campaigns were executed with precision, guided by data analysis and strategic planning. Continuous monitoring allowed for timely adjustments to maximize performance.
The collaboration between Gastronom.bg and Alexandra Ruseva’s team at Digilab yielded remarkable results:
Revenue Increase: Over the course of the 17-month partnership, Gastronom.bg experienced an astounding 10x increase in revenue, reflecting the success of the growth-oriented strategies.
Conversion Rate Enhancement: The conversion rate was doubled across the campaign period, with some months witnessing a remarkable threefold increase, showcasing the effectiveness of the targeted efforts.
The collaboration between Gastronom.bg and Alexandra Ruseva, CEO of Digilab, exemplifies how data-driven strategies and innovative marketing can revolutionize the online presence of a business. By leveraging Facebook ads, Google ads, Viber ads, SEO-optimized content, and social media posting plans, Alexandra Ruseva’s team at Digilab achieved remarkable growth for Gastronom.bg, positioning it as a leading player in the competitive online market.
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